A lesson in copywriting...?

Yes,

It's that "take it or leave it, I don't care because I'm doing YOU a favor" attitude that cements the "time limited offer only" approach - if the seller doesn't care about closing the sale with you then he's liable to make good on the time limit and you'd be out of luck. If he's not going to extend it just to get a few more sales then it's powerful incentive to make you hurry up and buy it without stopping to think about it!

After all - he's already reaped the benefits of the product (assumed wealth) so why should he care about making more money off it or not? He's just offering it to do "smart people" a favor. And if you aren't grateful enough, or smart enough to snap it up, then too bad, you lose.

It's no wonder everyone was in such a frenzy to get out their credit cards that they missed the "test only" at the end of the ad.

And yes, he had me wanting it too. (I still do!) BUT.....not enough to steal from my kid's piggy-bank. Sorry. We have to EAT FIRST!!!

Anya :)

> I've learned a HECK of a lot from Gordon -
> but I find I'm still learning !

> In a recent post here about selling the ads
> on the Daily Special Boards, Gordon said,

> And I have an attitude. Doesn't matter to
> me who goes on the board, I'm going to fill
> it up and fill it up quick. Because I have a
> take it or leave it attitude, it puts all
> the pressure on the advertiser. I noticed
> that's what Gordon has in this ad too -
> attitude . Take it or leave it, doesn't
> bother me - but you snooze, you lose. It
> seems to be a powerful approach if you know
> how to use it - and can convince them of the
> benefits!

> Any other comments on this? Agree, disagree?
> This connection only just popped into my
> mind....

> I think it's a bit like asking for a date
> (from a male perspective). If you seem too
> desperate, nobody's interested. But if
> you're confident, finding a date isn't too
> hard. I think in some ways, advertising can
> be similar!

> - Dien Rice