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Thank you Cornell.....
And I thought I was the only Canadian on this board! It's great to hear from a close neighbor!
Your idea is terrific - and works in so well with Gordon's advice to leave the ebook and turn it into a booklet. I'm wondering if there would be the same resistance from teens in schools to buying something that teaches "what they know" already. At least, that's the message I'm getting online - that the teens already "know it all" so they have no use for my product. But hey, you never know. Maybe with a little persuasion from teachers who want to raise money, it would fly. I will definitely research this avenue. Thank you so much!! Anya :) > Hi Anya: > I have to agree - in Canadian bucks almost > anything bought in US $ is an ouch....but > once you start marketing on the internet in > US funds you will be happy about the > situation of the Canadian dollar :o) > I know along the path of threads many > suggestions have been made about your teen > makeup booklet. > One area you might consort to would be using > your booklet as a fund raiser for schools. > We'll talk Canadian schools here for > purposes of grade levels as I am not > familiar with how the schools are divided in > the US. > I have two daughters just moving into the > teen years and the oldest - now 13 and in > Grade 8 - has requested and received > permission to use makeup (sparingly)....took > a bit of a struggle to give consent. > In their school almost every female in grade > 7 and 8 is wearing makeup and looking like > horror stories from mis-applied cosmetics. > If you move into the grades 9 - 11 a similar > situation seems to be prevalent......if you > look at many of the faces they also are > sporting horrendous applications. > Schools are always looking for ways to fund > raise.....especially now that our precious > government is reeling in the funding they > once used to be fairly generous with. > A well written cover letter, and an outline > sample of the booklet should be ample to get > the school interested....once agreed to, the > booklet could be pre-ordered by the > students....this way you only have the > printing costs of what are actually going to > be purchased....schools will want a 50% take > so you will need to price accordingly. > Now if you really wanted to take this > seriously you could move into some serious > money by approaching national cosmetic > companies for space ads, as well as local > stores handling cosmetics, clothing, and > accessories in the school cities where you > are going to offer as fund raiser.....you > will be offering these companies targeted > advertising directly to the market they are > trying to reach and penetrate. > Just do a little research on the number of > 12 - 16 year olds in this country > alone...then do some research on the number > of public, separate, and high schools and > you will see the immensity of the market > waiting for both you and your paid > advertisers. > With proper mix of ads you might just find > you could provide the booklet to the schools > at no cost and give them 100% of their take > on sale of the booklets. > Just food for thought. > Cornell |
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