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Old February 21, 2002, 12:46 PM
Anya
 
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Default Thank you Cornell.....

And I thought I was the only Canadian on this board! It's great to hear from a close neighbor!

Your idea is terrific - and works in so well with Gordon's advice to leave the ebook and turn it into a booklet. I'm wondering if there would be the same resistance from teens in schools to buying something that teaches "what they know" already. At least, that's the message I'm getting online - that the teens already "know it all" so they have no use for my product. But hey, you never know. Maybe with a little persuasion from teachers who want to raise money, it would fly. I will definitely research this avenue.

Thank you so much!!

Anya :)

> Hi Anya:

> I have to agree - in Canadian bucks almost
> anything bought in US $ is an ouch....but
> once you start marketing on the internet in
> US funds you will be happy about the
> situation of the Canadian dollar :o)

> I know along the path of threads many
> suggestions have been made about your teen
> makeup booklet.

> One area you might consort to would be using
> your booklet as a fund raiser for schools.
> We'll talk Canadian schools here for
> purposes of grade levels as I am not
> familiar with how the schools are divided in
> the US.

> I have two daughters just moving into the
> teen years and the oldest - now 13 and in
> Grade 8 - has requested and received
> permission to use makeup (sparingly)....took
> a bit of a struggle to give consent.

> In their school almost every female in grade
> 7 and 8 is wearing makeup and looking like
> horror stories from mis-applied cosmetics.

> If you move into the grades 9 - 11 a similar
> situation seems to be prevalent......if you
> look at many of the faces they also are
> sporting horrendous applications.

> Schools are always looking for ways to fund
> raise.....especially now that our precious
> government is reeling in the funding they
> once used to be fairly generous with.

> A well written cover letter, and an outline
> sample of the booklet should be ample to get
> the school interested....once agreed to, the
> booklet could be pre-ordered by the
> students....this way you only have the
> printing costs of what are actually going to
> be purchased....schools will want a 50% take
> so you will need to price accordingly.

> Now if you really wanted to take this
> seriously you could move into some serious
> money by approaching national cosmetic
> companies for space ads, as well as local
> stores handling cosmetics, clothing, and
> accessories in the school cities where you
> are going to offer as fund raiser.....you
> will be offering these companies targeted
> advertising directly to the market they are
> trying to reach and penetrate.

> Just do a little research on the number of
> 12 - 16 year olds in this country
> alone...then do some research on the number
> of public, separate, and high schools and
> you will see the immensity of the market
> waiting for both you and your paid
> advertisers.

> With proper mix of ads you might just find
> you could provide the booklet to the schools
> at no cost and give them 100% of their take
> on sale of the booklets.

> Just food for thought.

> Cornell
 


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