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Thanks Martin, good advice!
I had not thought about the "Unless everybody is suffering from a group delusion, the existence of plenty of competitors just means that there is a ready and willing pool of customers".
Unique is what I am aiming for, for example I offer a quick free personalised strategy which suggests free products to help the "newbies" find what works for them, before they invest in the more powerful tools needed. Hopefully I will be able to continue this, a sign of success will be when I struggle to keep up with the free service. Not to worry, I'll bring someone else on board. Thanks again. |
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