The real difference between ETHICAL people in business, and the "shady" dealers....

If you watch the news, every now and then you will see a news item of another UNETHICAL business-person going to jail.

How did they end up in such an ignoble end? To find out, you must go to earlier in their business "career".

Such people start out with similar mind sets. They believe that the only way you can make money is to "rip people off". They don't see that you can often make MORE money by providing excellent products and services, to customers who come back again and again.

This short-sightedness of theirs leads them on a road of dishonesty and trickery. They may make money... BUT only for a while. Their treachery eventually catches up with them, and they end up paying their debt to society from behind bars.

However, if you look around, you can find other ETHICAL business-people, who have made excellent profits, and also did it while creating many delighted customers. If you want LONG TERM success then these are the people to look up to!

What's the real secret? Let me tell you….

It's REPEAT customers.

You will make more money from a customer who buys from you again and again, than you will from a customer who only buys from you once.

Here's how you get repeat customers. It's by treating them right the first time.

If a customer has a good experience with you, then they will be delighted to buy from you again, and again, and again.

This is the "secret" which the shady operators never realize. They usually only plan to profit from each customer only once, before moving on to their next victim. They don't expect to see their victims ever again.

Yet, you can do better by making money from a customer over and over. If you over-deliver on your promises, these customers will want to come back to you again and again. Their positive experience means that they have learned that they can trust you.

If you have this ethical approach to business, it's important to keep a list of your customers. This way, you can contact them with any new offers or deals that you have for them. It's also a way of reminding them that you are there, and ready for more of their business whenever they want it.

Because they had a positive experience with you before, they are willing to return and purchase your products or services repeatedly.

That list of happy customers is as good to you as a continuous stream of money in the bank!

- Dien Rice