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Old March 6, 2002, 07:23 PM
Dien Rice
Posts: n/a
Default Hope you don't mind if I chime in. :)

Hi Garth,

> Theme:
> Local Man Helps Others Flush Enron Out Of
> Their System

> I have come across special toilet paper
> printed with ticker tape of really, really
> bad stocks.

This sounds like an interesting novelty product! :)

> I thought it might a good novelty item that
> news might pick up on along the lines of a
> stress relief item for burned by Enron or
> other bad stock deals or layed off that kind
> of thing.

> Thinking about giving away free to anyone
> who asks for it. I want to add some juice to
> this.

> Maybe giving away additional free reports
> that deal with helping people find jobs or
> becoming better investors.

> I recall you have expertise in the area of
> jobs. You have any free reports I can add to
> this campaign to juice up this thing. So I
> can say
> you know get this novelty item and these
> free reports to help get over your stress
> that kind of thing.

> Also others that have free reports that make
> sense with this theme I would consider
> adding to
> the press campaign.

> That we all get free leads for whatever back
> end stuff we have.

I don't mean to "rain on your parade" but I think it may be hard to sell things to people who just got laid off of work, because they're figuring how to make ends meet.

Unless you're selling them a new job. Is that what your idea was?

However, the novelty toilet paper sounds like an interesting product.

I bet some people would love to get a monthly newsletter on new, wacky novelty products. (I know I would!)

It could be modeled on the "What's New" section of "Popular Science" magazine, but be about all the wacky stuff out there, as opposed to the high-tech stuff "Popular Science" writes about.

Your back end would be that they could order the products directly from you. I personally think this could be a winning model....

If it was a print newsletter, I would charge a subscription to cover my costs (and maybe make some profit on that too). I think people who like novelty products must constitute a niche market, so if you focus on building a list and selling your customers what they want, you could do well. :)

The way I see it, you could profit 3 ways:
  • Subscriptions
  • Sell ad space
  • Sell the novelty products you write about directly to your subscribers

- Dien Rice

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