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  #19  
Old March 7, 2002, 07:06 PM
Dien Rice
 
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Default They don't NEED to talk about it... so they don't!

Hi Tim,

> I can see the point about flying low. Now I
> am wondering, does that mean you don't
> actively promote your business? You don't
> tell people what you do?

> Or do you mean you don't tell people how
> well things are going?

> I have been finding that if you stick out
> too much with your marketing, people get
> envious and start taking shots at you.

> I would love to hear what you all think.

Well, the people I can think of who are doing very well but don't like to be public about it don't need to talk about it.

Their customers tend to be repeat customers, and they don't come to them because they are making lots of money, but rather because they're providing a good service!

So they DO talk about their service and how great it is, but they don't talk about how successful they are financially! That's something their customers don't really care about.

I think it's different if you're selling "how to" info though. If you're doing that, people like to know what you've done - it helps with your credibility then.

I think if you're successful, people tend to like to work with those who are successful. So talking about your success may bring in customers too, but it also attracts competition....

I guess it's a matter of weighing up the positives and negatives.

What I found fascinating, though, is that there are a lot of people making good money who prefer to be quiet about it. Like many others, I assumed that the most succesful people were the ones who spoke about it the most - but it's just not so.

- Dien Rice
 


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