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Old March 9, 2002, 12:17 AM
Cornell
 
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Default Anya ...results are in...

Hi Anya:

Kids did a very intense, but informal survey of their peers at two schools, local teenage dance, and two group meetings.

Unfortunately the results were not in favour of the product as it stands.

Now this was not a formal counted survey so percentages are not 100% accurate but here was the tally:

Would they be interested or buy....roughly 90% - no.

Of this 90% roughly 75% said they might but they would want to be able to see it first (just like they would page through a book in a newstand). Most said they couldn't give an answer without knowing if it had anything they were interested in.

Not a great positive response but it does tell us that marketing approach (presentation) of it, content, as well as content presentation will be the deciding factor. Again RH should be used to assist in finding the hot buttons, and understanding the target.

Hope this helps.

Cornell
 


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