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Old March 10, 2002, 07:27 PM
Oliver James
 
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Default Do YOU have a "swipe file"(s)

Does anyone have a good "swipe file" of copy/letters/ads that they've built up? If so i'm looking to build my collection. I'll pay for anyone who has a "Master" collection (i'm in the UK and love your "american" copy).

Anyone?

[email protected]
> Out of the catalogs at Google Catalogs ,
> which is your favorite for the copy? (That
> is, which is your favorite in how the ads
> are written.)

> Personally, I really like Hammacher
> Schlemmer .... They really know how to make
> me drool for a product from their
> descriptions! When I read their ads, I can
> really imagine myself using the product they
> are describing....

> Just surfing through a few catalogs, I also
> noticed I really liked the copy in
> Sovietski Collection , a catalog of stuff
> related to Russia. What I liked was that
> many of the products seemed to have an
> interesting little story connected to them!

> I'm sure there are several other catalogs
> there with outstanding copy... Which
> catalogs managed to rouse your interest from
> their descriptions? I'd like to find some
> more examples of really interesting copy
> there....

> - Dien Rice
 


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