Website Direction

Hi Mitch,

Good question....

> I am putting togather a site to market
> natural, homeopathic products which
> addresses such medical problems as heart
> disease, cancer, high cholesterol and blood
> pressure, etc. I know the products work and
> are high in quality for my family and I have
> tried them with great success. I have two
> possible scenerios for a website. One is
> geared directly to people with medical
> problems and will address many medical
> problems and how these products can help.
> The second scenerio is to couple the concept
> of health (and these products)with the
> concept of success, sort of a "success
> and wellness", how to be successful
> while maintaing your health type site. Any
> ideas or direction you may be willing to
> share?

Here's a suggestion....

As you say yourself, with your two different scenarios you are really targeting two very different markets....

Your first scenario is targeting people who are already sick in some way, and who are looking for a cure. Your second scenario is targeting people who are already healthy and want to maintain their health as well as their success.

I honestly don't know which would be "better".... I think if it was me, I'd probably first try the first scenario, because to me it sounds easier to implement. However, you could try "testing" aspects of your ideas....

You can do this by asking people you know who fit into the two target markets.

Ask them something like, "would be willing to pay for.... (insert your offer here)". Then see what kind of responses you get.... That's a very simple and inexpensive method of getting some feedback, by just asking people who are in the two target markets. There are other ways of asking too....

You can also try asking in relevant discussion forums (try www.forumone.com) or newsgroups (try www.deja.com and click on "search discussions") which your target market would read.... Be careful, though, to be sure your message doesn't sound too "commercial" and is not misinterpreted.... People can be very protective of their discussion forums and newsgroups....

I hope that helps.... Anyone else have a suggestion?

Dien