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Question for the B-to-B veterans
Over the past several years I've offered various marketing products to businesses in my community-everything from web site packages to travel promotions. Naturally I've had varying degrees of success with each product. Recently I've began to consider the idea of bundling all of my marketing products together and approaching businesses, first, with the opportunity for me to give them a free Marketing Consultation. Then, based on the answers they give me during their evaluation, present them with one or several of the products I've marketed in the past. My concern with this approach is that "carrying" more than one product at a time might confuse them and provide them with too many choices. Is it better to work with and offer one product at a time or would it be more to my advantage to offer several products simultaneously, to accomodate the varying needs of a wider group of small to medium business owners? Thank you in advance for your opinions and ideas. -Scott
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