"A dear friend of mine..." Problem. "Two Beds in a Hospital" Solution.

At the risk of being branded negative, the fact
that there's no money in being negative is
nonsense! Take aa. Someones making a lot of money
out of a bunch of ex (or current) drunks sitting
around listening to other drunks talk about how
much they drank.
And, remember the quote from "Gone With the Wind"
when Rhett says "there's as much money to be made
from the destruction of a civilization as the
building of one".