"A dear friend of mine..." Problem. "Two Beds in a Hospital" Solution.

Hi Simon,

Great post to get those brain cells churning in new and unexpected ways.... :)

It took me a while, but I GET it....

> How To Act On The Different Plane Of Reality.

This little snippet is, in a way, a summary of the "heart" of Simon's post (I think)....

He's talking about the difference between TWO different approaches....

The first approach is the "incremental" approach.... This is the sort of approach where you might ask: What if I make my product bigger? smaller? longer? shorter? a different color? and so on....

Small, incremental changes.... This is what Simon means by a "trial and error" approach (if I've understood right)....

On the other hand, there is the second approach -- the COMPLETE change. Something quite new and different. A surprise, but a surprise which works....

A completely new, startling idea. A REVOLUTION.

That's what Simon is getting at, I believe....

The difference between "small mouse-sized incremental changes" and a "whale" of a "revolution"!

Thanks Simon.... you're delving into some deep stuff!

Dien