Quote:
Originally Posted by GordonJ
Dien, what would you suggest for an overall marketing book? For today's marketing needs?
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Hi Gordon,
I would recommend the "classics" that deal with the fundamentals, that won't change over time...
You can learn how to market using Facebook, Twitter, Google, Instagram, Bing... But these methods will change over time.
It's a huge topic, Gordon!
I would focus on the psychology of sales... What makes people buy?
It's a lifetime of study (though immensely interesting too)!
As you once said, though, the best education is perhaps to study the successful promotions themselves...
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Best wishes,
Dien