Hi Gordon,
I've read through it now...
In reality... I found it very repetitive and boring...
Looking from marketing perspective, the religious angle will be motivational to some people...
I noticed that TJ Rohleder also recently wrote "The Jesus Diet" book... Another religious angle...
As I was reading through the promo, I thought to myself... "This sounds like an MLM."
And it turns out it's been reported that Rohleder had promoted MLMs and even apparent pyramid schemes before...
https://behindmlm.com/mlm-reviews/si...-cash-gifting/
It's still an interesting angle for a long-form print salesletter / "bookalog" (though some may question its ethics)... From a marketing point of view, I'd say it commits the sin of being boring!
- Dien
Quote:
Originally Posted by GordonJ
I've read this several times, maybe for the Target market it is working gangbusters, but I see about half of it simply repeated over and over...maybe that is the readers of this pub need.
Not big on either TJ or Russ...recently (the past few months) had a transaction with Russ and wasn't satisfied...and TJ, who was once brilliant (when working with his wife)...just seems to have become one more of the same old same old, and this turn to Jesus. Well, OK.
Reminds me of an SCI copywriter who sold gold crosses with sand from Jesus' tomb embedded on it.
I always wonder, what would Jesus do, considering he threw over all the tables of the money changers, marketers of his day.
But gods have always found their UNITY groups. From a copy perspective, I feel both these guys are much better than this promotion...but maybe it is killing it in the circulars.
What do you think of it, copy wise?
Gordon
|