Question about autorun" My Town" CD?

I can't seem to think of all the things that should go onto a My Town CD. Any suggestions?I did a search for my cities website to see what they had on it and I was surprised to find the website was very uninteresting.As it didn't really have anything on it that would have made me want to visit.If I had asked the chamber of commerce to mail me this info I would have been upset with the lack of any real content.
any suggestions of all the important information (Photos ) that I should include?
Plus I'm not sure what to say to merchants to get them to want to pay to be included on the CD.Any suggestions in this area also?
Thanks again for all your help and guidence.
James