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Old January 11, 2001, 05:01 AM
Linda Caroll
 
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Default Here's help for anyone that hates "selling"... (I do, too!!!)

Hi!

Early morning ramblings. Really early. *g*

One of the things I've noticed is that a lot of people make references to needing the ability to "sell" the customer.

Does anyone hate that as much as I do?

I remember the first time I went to a home business trade show. I was still working my first online business, then - I hadn't even registered LindaCaroll.com yet at the time.

Nevertheless, as Peter and I were walking into the room to set up, I commented "Geez, I HATE selling. I suck at it... I hope you're good at this."

He looked at me absolutely shocked. "Fine time to mention it..." he muttered. I suspected he was not too impressed. *laughing*

As the show progressed, I booked a speaking engagement at an upcoming company training seminar and collected business cards from several dozen people that wanted more information than I had time to give them at the time.

As we were leaving the show, hours later, Peter looked at me and said "I thought you said you sucked at selling? Sh*t, you're incredible to watch!!"

I laughed.

Do you want to know the secret?

Think of how you felt when you bought something that you really wanted. A new DVD, or computer.
Something you were excited to buy. Remember how good that feels??

Now, think about how much you HATE it when some salesclerk hovers around you in a store. Following you around so you don't even feel comfortable anymore. Then think about how that same clerk seems to disappear when you finally DO have a question. Or he/she doesn't know the answer.

Fact is, people love to BUY things... and they hate to be "sold."

So, the trick is to lose the sales pitch and look for the way to help them buy what they want.

There IS a difference.

If you really believe that what you sell is what the person needs, tell them why. Be enthusiastic about being able to help them find what they want.

Whether it's the lure that will bring them that 20 pound bass, or the software that will keep their hard drive safe, if you have what they need - TELL them. Get excited about it. If you can't get excited about what you do, you're doing the wrong thing!!

If the product is good, and you tell them, you will probably also sell them.. but without the hard sales pitch.

Enthusiasm can go a L-O-N-G way - trust me on this one. Because I DO hate the sales pitch...
and I love to help people buy!

Oh... and if the product you have is NOT what they are looking for. BE HONEST! Tell them that, too. Offer to point them in the direction of someone else that may be able to help.

Your gesture of honesty and assistance will be appreciated - and who knows, that person just may know someone else that DOES need what you sell.
I've had a lot of referrals come in that way.

: )

Just my two cents..
Linda Caroll


Website design... with a difference. (my sites work)
 


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