Here is a tool you can use.

[Dien Rice]

Originally Posted by -TW

The pict-o-gram .. or whatever it's supposed to be, isn't very persuasive itself!

"A confused mind always says no."

Hi TW,

It's like "AIDA". What is "AIDA", some might say?

For those who have been exposed to copywriting info, they'd know that "AIDA" stands for "Attention", "Interest", "Desire", and "Action". It's a "formula" for writing ads.

Why bother with "AIDA"? Why not call it "Attention, Interest, Desire, Action"?

Well, "AIDA" is important information in a compressed form.

Gordon's pictogrigms are often like that. I can decipher them pretty well since I'm very familiar with his stuff. In that one diagram is compressed probably the equivalent of several books worth of information.

However, it's probably not easy to understand it all in one glance if you don't have some familiarity with the knowledge. I believe that's why Gordon asked if anyone had any questions.

I don't think the point is to persuade you of anything. I expect that Gordon may not care if you agree with him or not. However, to even know if you agree with him or not you have to understand it.

To give you a taste of some "easier" pictogrigms, see http://www.sowpub.com/sq1

All the best,

Dien