Adding a BERC to Curb Painting Biz....

Hi I'd like some help brainstorming ideas to add a BERC to a curb addressing biz.

I've considered brokering home improvement deals such as asphalt maintenance, handyman repairs, lawn care...just about any home related repairs.

There's also drop shippers to consider.

Anybody got some better ideas? Thanks.

1) Get a Domain with a "Keyword" of what you are offering;
"www.TacomaServices.com"...."www.SpokaneServiceFin ders.com"...
"www.AlbanyContractors.com"....etc

2) Set up a Website with the "Services" listed in Alphabetical Order;
"Accountant"
"Antique Shop"
"Attorney"
"Dentist-Family"
"Dentist-Orthodontist"
"Doctor-Family"
"Doctor-Internist"
"Electrical Contractor"
"Garden Supplies"
.....etc

3) "Salt" your list with a few "Freebies"....so "paying clients will NOT feel like they are the FIRST" to participate....and that "the Train is MOVING, NOT stalled at the station"!

4) Send out Flyers to prospects in each Category.... telling them about your website that can help local consumers FIND .....services they need....for $175/Mo....where YOU will advertise your site locally.

4a) Offer them a "90 Day Trial" for $525 ($175 x 3)....thereafter they can pay $175/mo....:automatically deducted from their Checking Account (Special Software program will create monthly "Drafts" (same as a Check))

5) Run ads in local media and especially on your local CABLE CHANNEL. You can't believe how cheap you can get 30 sec ads for here. AND...they get exposure. (I've had 14 clients paying me a NICE, monthly amount for the last 6 yrs....to have an ad for their business on the local Cable Channel)(6 of them advertise nowhere else....because they GET RESULTS)
Call up your local Cable Channel and ask them what a "30sec Ad" is going for. The ones I do are nothing more than an "8 by 10 Poster" in 2 colors... simply showing the businesses Logo, Name, Address, Phone, Hours, and WHAT they do and WHY viewers should call them.

There's a few other things to this....but hey....you gotta do some work and research on this.

Don Alm...."Master of Entroopeneerial Skills"

Hi Nathan,

The marketing system in the curb addressing program, you got from me, has been used very successfully by some people in the Address America program.

Their address signs are viable in neighborhoods not governed by home owner associations (those don't allow yard signs).

Their signs are very attractive and offer good profit margins, but they don't give much in the way of how to market them.

This is what I've been told by AA reps who used my system to market their signs.

It's a related product that offers another profit source using the exact same marketing system you now have.

Something to thnk about,

Lawrence

HI Nathan, Don has a good idea but be sure to listen to Lawrence. I used his system to explode my sales of Address Americas NightVision Address Signs. The curb addresses are not permitted in a lot of towns and there is a lot of rural areas where there are no curbs. Adapting the system I got from Lawrence I went from a 1 to 4% response on flyers to averaging over $300 per hour without flyering... just going door to door with a sample in hand and the tips I learned from Lawrence.

Cheers,
Steve Shulenski
www.PetStarUSA.com

Originally Posted by SteveSki

. Adapting the system I got from Lawrence I went from a 1 to 4% response on flyers to averaging over $300 per hour without flyering... just going door to door with a sample in hand and the tips I learned from Lawrence.

Cheers,
Steve Shulenski
www.PetStarUSA.com

An HOUR? Even if you could pull off such a supernatural feat, you're still basically working a JOB. I'm talking about adding in some source of residual income , or higher ticket backend items to boost profits. Any suggestions would be appreciated. Thank you.

I think you would be better to start a lawn care service first and then add curb painting or the reflective address sign later as an add on. Could really build a business with a double referral if customer is happy with lawn service and sign. Plus you have a residual income with lawn care.

I think the sign is a better opportunity than curb numbering, when I am looking for a house at night I am looking toward the houses and not at curbs. I can see where reflective sign would help a lot.

Mark

Originally Posted by Nathan Michael Haines

An HOUR? Even if you could pull off such a supernatural feat, you're still basically working a JOB. I'm talking about adding in some source of residual income , or higher ticket backend items to boost profits. Any suggestions would be appreciated. Thank you.

There is nothing supernatural about taking action and applying the psychology of influence. The sales presentation takes all of 30 seconds and the most often asked question is "who else bought one". When canvassing I carried a clip board with a sign up sheet of signatures dozens of people in their area who already had a sign or who had ordered one. That "Social Proof" really helped. Best back end products I had were "Protect America" home security systems and satellite TV Dishes.

Cheers,
Steve Shulenski

Originally Posted by SteveSki

There is nothing supernatural about taking action and applying the psychology of influence. The sales presentation takes all of 30 seconds and the most often asked question is "who else bought one". When canvassing I carried a clip board with a sign up sheet of signatures dozens of people in their area who already had a sign or who had ordered one. That "Social Proof" really helped. Best back end products I had were "Protect America" home security systems and satellite TV Dishes.

Cheers,
Steve Shulenski

That's about 14 sales and installations per hour. All by your lonesome self? Maybe if you were born on planet Krypton...

Originally Posted by Nathan Michael Haines

That's about 14 sales and installations per hour. All by your lonesome self? Maybe if you were born on planet Krypton...

OK - Have it your way. Believe what you want. All I know is that at $49 per sign my profit was $37 each. After donating $5 per sign to the local volunteer fire department that was still $32 profit per sign.

How long does it take to shoot 2 pop rivets and peel and stick reflective numbers to assemble a sign? About 3 minutes. (the reflective name plate is an extra add on sale. You take the order and Address America makes it and ships it back to you. Takes about 1 minute to install it and you are another $10 - $12 richer on top of the $32 you already made)

You can pay someone to make and install the signs for you for at $10 per hour while you continue to make door to door sales or better yet....

You can leverage your time by training a crew of Street Sellers (College Students) to do the selling for you.

Salting or Seeding an area with some flyers and Signs can help.

I had purchased "Operation House ID" ad signs (similar to the small political roadside signs that seem to be everywhere in the States during election times) posting on telephone poles and in the ground along roadsides.

Plus every time you install a NightVision sign you put a sticker on it with your website and contact details. Ask your local volunteer fire department if they would like to receive a $5 donation on every sign you install. In return all they have to do is let you print a line on your flyers and advertising signs "Sponsored by ABC Fire Company".

That way your customers get to help the fire department to raise funds for much needed equipment while insuring that in an emergency they can be found quickly when every second of delay could be the difference between life or death.

You don't have to do all the work yourself. Just organize things... show and tell others what to do and you get yourself a van... pick up your crew, arm them with walkie-talkies, map out the streets they need to canvas... They radio in the orders so you can tell your sign maker in the back of your van what number needs to go on the next sign... you drive him to the location and collect payment while your worker is installing the sign. Then if you practice what Lawrence taught you - you know enough to ask the homeowner the names of his next door neighbors and you go see them and repeat the Magic Phase that many times will get them to take a sign on the spot!

You pay your crew of Street Canvassers $5 - $10 per sign. Most will get 3 to 5 orders per hour and some will average more. Get a crew leader and another van to leverage your efforts even more.

Go to the suburbs of Philly, New York, Trenton, Baltimore, Washington DC and average $500 in profits to you per hour!

If you do it all yourself you own a job. A real business hires and trains others to do the work. But if you don't believe it's possible for you I can't help you.

In my town there are dozens of photographers that complain about too much competition while my wife and I enjoy all the business we want. Likewise... I bet I can go into most areas already worked over by Address America reps and still pull in lots of orders because most AA Reps won't do door to door sales. They prefer to just post flyers and are happy with a 1 - 4% response rate while someone more aggressive can get well over 50% of the homes if they do things right.

You already have enough information to earn a good daily income but good luck on your search for back end residual income off of your address customers.

You can keep their snail mail and email addresses and send them a direct sales letter for a new product or service each month.

As for me I'd rather work half days at home photographing People and Pets!

You can install a NightVision Address sign once but you can photograph the same family members and their new additions for years to come. That's my guaranteed residual - it still requires work - but it's fun and it sure beats a pie - in - the - sky - no work - internet sales scheme.

Cheers,
Steve Shulenski
www.AntiquePhotographyBusiness.com
2 one hour shoots a day = $1000 Daily profits!

Something along these lines should produce killer results!

Park this in a neighborhood with some signs there already and cash-in big!

The other side could have the photo graphic of the Fire Dept endorsement.