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SOWPub Business Forum Seeds of Wisdom Forum |
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#21
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![]() Hey, TW. I'm Tina - a new member here on the forum. And I hear what you're saying. Things that make no sense whatsoever to me are making other people money, left and right.
A specific, personal example from me: several years back, I was handed an opportunity to review a new style of books for a major publishing company. I took one look, pshawed the whole idea, and turned them down. Wouldn't you know? They were the "next big thing." Just my luck, huh? So I told myself the next incredibly stupid idea I heard about, I was going to jump on it with both feet, eyes closed, and hit the ground running. Why? Why would any sensible, sane person do that? Because "it's what works." Ha. As for the "logic" behind ringtones, it's all about nostalgia for a lot of people. Hearing even a few notes of a song brings back fond memories of a time gone by. For others, it's all about the "shock factor." Who would dare play something like THAT in public? Anyone looking to stand out in the crowd, to be different from everyone else. There are many more "reasons" to go along with the ringtone thing, but it's highly unlikely even one of them are logical in the "you need this to survive" sense. Unless you know it's all about "emotional" needs -- and those, too, are required. Maybe not to survive, but to make us feel good enough about ourselves so we even CARE to survive. Hmm. Maybe that didn't make sense. Who wouldn't "care" enough to fight for their own survival? Okay, now I'm rambling, so I'll stop. Just wanted to pop in and say "Hi," really. And here I've gone and said a lot more. Must get duct tape. Be still, fingers! Still! No more typing! (lol) Tina Quote:
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#22
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![]() Hey Tina! It's good to see you over here in the slums. Feel free to let your fingers ramble on that keyboard, I for one enjoy every word you spew out.
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#23
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![]() Hiya Boz!
It's great to be here, and aw, shucks. You're making me blush. Thank you. ![]() |
#24
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![]() Here's a link
http://www.barryneilkaufman.com/Book.php?id=63 Quote:
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#25
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![]() Gordon,
Took me awhile to find this one ... I read it 2 or 3 times, then packed it away ... but another good one is "Socratic Selling" by Kevin Daley and Emmett Wolfe. It's 150+ pages of every possible sales situation and what questions you should ask in that situation. The purpose is to make the salesperson forget their own agenda and be able to focus on what the prospect needs. For anyone whose experience in selling has been a contentious relationship with prospects, this approach definitely helps. Richard |
#26
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![]() Quote:
Thanks Richard. I found a nine page summary of "Socratic Selling", done by Frumi Rachel Barr, MBA, PhD. She has a site called 100 Must Reads, where she has similar reviews of other business books. The super condensed version of this is, "shine your little light on the customer." |
#27
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![]() Boz,
Nice find. That is a terrific synopsis. She's probably got 98% of the value of the book in there. Richard |
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