How Barter Got Dave 30%-50% of the Junk He Sells at his JunkYard

[GordonJ]

Thanks Glenn,

I was the demo guy at a GFS Marketplace (Tallmadge, OH) and every Fri and Sat we would barter with restaurants, by giving them samples of our food.

GFS is one of the top privately owned companies out there, and they grew big, by giving away FREE samples of their wares.

We bartered easy to prepare, highly profitable, prepared foods with these restaurant owners looking for new, easy to do, and profitable new menu items.

Thanks for the reminder.

Gordon

Originally Posted by Glenn

Thanks Dien,

A Marketing Partner of mine told me How She
Bartered FREE FOOD Samples to Grow
a Catering Biz in Ohio - By 800% - before it was sold.

A realtor was called home when his Dad Died.

He wanted to sell his Fathers Catering Company. But it was not doing well.

The Ad Judy Wrote for him
Used FOOD BARTER as a Bribe to Meet Prospects
and Get That First Appointment.

"Save Up to 50% off Your Catering
Bill IF You Visit Our Office And
Sample Free Food for Your Event.

============
============
Here's WHY The Catering
Biz Grew 8 TIMES in 90 Days
Using Food BARTER.

Prospects who saw the ad
WANTED to know how they
could SAVE 50%.

THE REST of the ad went
on to Explain that DEPENDING
on how much you and your
family were willing to HELP
OUT with labor.

Setting up Chairs, Tables, Dishes,
TableCloths and other work...

You could Save a LOT of munny
on Your Catering Bill!

So Prospects who Would NEVER
Normally Hire a Catering Co
SHOWED UP in DROVES.

But they would not have come
without the FREE FOOD as
an Excuse for coming to the office.

This is Genius.

The Ad Created New Catering
Clients that Competitors
Did Not Want or Have a
Chance at Closing.

In Effect - A Totally New
Group of Catering Clients
was discovered.

Thanks,
Glenn

[Glenn]

Thanks Gordon,

It didn't Hurt - when you applied for the job - that you had the same Name.

Gordon.

As Jim Gordon - the owner of GFS.

Gordons Food Service.

Glenn

[Glenn]

Thanks Gordon,

My friend Phil came up with this.

His humor is kind of sly.

You KNOW the saying - "There is no such thing as a FREE LUNCH."

So.

This Ad began to pull dozens and dozens of phone calls from
small business owners.

Phil said they'd call him up and GROWL. "HOW are you going to DO THAT?"

Here's his ad.

FREE LUNCH for Small Biz Owners.
Investor Looking to Buy Your Biz
& Pay for it out of Increased Profits.
Call Phil at #

=========
Why did this ad work so well?

Everywhere it ran?

Because Biz owners were CURIOUS.

They didn't care about the Freebie Lunch.

But the fact that PHIL was willing to PAY for Lunch
Forced them to THINK - "By golly - this SOB just might know how to DO IT.
Steal my biz and not pay a dime out of pocket."

AND so they called and
went to Lunch with Phil.

Thanks,
Glenn

[Glenn]

Thanks Gordon,

Someone at WeightWatchers Convinced OPRAH to invest.

THAT is a sales person I want to meet.

Oprah's name ALONE has more than doubled WeightWatchers Stock Price.

To make Investors BELIEVE she is Serious
Oprah invested 43 million and got 10% of the company.

The article I read said if she s-old her stock today
she would Clear a 75 mil Profit.

BARTER = Value for Value.

OPRAH's Name and Reputation for helping companies
over the years is what did the trick.

==========
==========
Oprah Famously cannot control her weight.
So this is a great match.

One of the PROBLEMS I see is that WeightWatchers has a limited # of Same Tasting Food Choices.

The way they FORCE you to lose weight is by supplying
all of your food.

People Last a year or 2 and then QUIT. Because
they want to eat FOOD that Tastes good again.

HOWEVER.

IF Oprah were to hire several of her PAST
very Talented Personal Chef's to create Low Calorie
and Tasty Food items. (Or just adapt the ones they cooked for Oprah.)

AND a Recipe book.

THEN MAIL all the BackList of Over-weight folks who QUIT
WeightWatchers cuz they got tired of eating the same thing
day after day.

THAT alone would p-ay off the 1 billion in Debt the
company owes.

Just my Opinion.

But I think it IS DO-ABLE.

But IF I were an investor - knowing OPRAH's short attention span.
I'd get in and out within 2 or 3 years.

Thanks,
Glenn

[Glenn]

Thanks Dien,

Fully 50% of the food I buy is damaged or ripped open,
Torn or spoiled.

Would YOU Make a Phone Call that Paid
You Ten Bucks?

I did - just now.

My 1/2 gallon of Mott's Apple Juice Turned to CIDER.

The Lady got VERY EXCITED.

"Oh, we've got to get your bottle to Quality control. In 15 days expect
a SASE Box to arrive. Please ship the 1/2 gallon bottle Back to us."

=========
=========
ACTION SUMMARY -

I Am Bartering INFORMATION about defective Food Products
that the company REALLY REALLY Wants.

In Return they Send me Munny Vouchers or Checks
worth 5 bucks or 10 or 15.00 - sometimes more.

Pizza wrappers torn - Pizza is stale.

Cans Dented. Labels 1/2 missing.

Pop tops not opening.

Food that melted - got smushed all in a pile inside the box
and Refrozen.

Onions that were half rotten.

On The Side of Every food item is a website.

A - You can fill out the Complaint form

OR

B - Quicker - is to call the Consumer Satisfaction 800#

Which is what I just did to get 10.00 of Free Apple Juice.

Thanks,
Glenn

[Glenn]

Thanks Dien,

Funny.

Not long after I posted about how Phil got Sm Biz
Consulting Clients by offering to buy them lunch.

I get A Similar offer in the mail.

A Giant4 by 8 postcard.

HEADLINE:

"Be our Guest At a Complimentary Dinner At Ruth's Chris"

A Local SteakHouse.

Chicken
Steak
Salmon

Here's the BARTER DEAL.

Goods in Return for a Service.

OR

Free Food in Return for Your Butt in a Seat for 2 Hours

Joy.

We are to learn about:

"Strategies to feel good about retirement

"How The insurance co Previous clients are Safe from Market Declines

"Options that reduce taxes

"Insurance Products that Keep your principal safe from Market Declines"

AHA!

You spotted the REPEAT headline too.

So we know we will get hammered to B-U-Y Insurance Products.

Thanks,
Glenn

P.S. - Here is a link to a kindle version of Napoleon Hills "LAW OF SUCCESS" Book.

100 TIMES better than
"Think & Grow Rich" - in my opinion.

One of the chapters is rather incredible.

Cuz Napoleon Hill Was Training THOUSANDS of people on how to Sell
"Securities and other investment products."

And
He
Interviewing ONE MAN
Who "Got it."

This one young man was out-selling every single person Dr Hill Trained.

How did he do it?

READ THE BOOK - Dr Hill Explains How in the Young
Salesmans own words.

http://www.amazon.com/Law-Success-Si...+napoleon+hill

[Glenn]

Thanks Gordon,

We sell Munny Making Case Studies and Stories
after interviewing self made millionaires around the globe.

Our Sales Letters are Wacky, Goofy, Funny but TRUE
Case Studies and Stories.

IF you like the stories in the OFFER
We write then
You May Want MORE and BUY the REST of the book.

WE Learn COPYWRITING from the Best of the Best
no matter what the genre.

Business
Science Fiction
Biographies
Fantasy
Young Adult
Detective Novels

IF the author is REALLY POWERFUL. I get their stuff in order to Learn from them.
And to ENJOY a MIND BENDING EXPERIENCE.

If Barter is Trading a Good or Service for another
Good or service without munny, then HOW can Copywriting be BARTER?

First I'll SHARE My Opinion.

And
then
You Get to
Experience a MIND BENDING Reading Experience as PROOF.

#1 - I posit that Giving Away a Free Chapter or Two - As Amazon.com
Does - is a form of barter.

DONE WELL.

The book author BARTERS a Free Chapter of his or her book
to The READER as follows...

Author - Barters Hard work and time to Write a Cliffhanger Beginning
Reader - Receives an EMOTIONAL EXPERIENCE
Or Valuable Life-Changing Information.

Two of my Copywriting Mentors
Are At #72 out of all the books
Listed at Amazon.com
with their new book...

THREE WEEKS BEFORE it Goes on Sale!

HOW
DID
THEY
DO THAT?

BARTER is Part of the "How."

This Husband and wife writing team HAVE THE POWER
to Create Fascinating people and entire worlds with words.

I DARE YOU.

Click the link Below and read the FIRST CHAPTER of their new book.

WARNING!

Reading only one Chapter Could PERSUADE you to part
with 5 bucks even BEFORE the book comes out.

Thanks,
Glenn

http://www.ilona-andrews.com/blog/book/sweep-in-peace/

[Glenn]

Thanks Gordon,

This will make you SMILE.

Comes a knock on the Door 5pm Saturday.

A neighbor tells me, "My riding mower is STUCK in the garage."

I said, "WHAT?"

Bill LOOKS EMBARRASSED as he tells me his sad tale.

I - His car battery died.

II - The Battery Warehouse is closed on Sunday

III - He backed his station wagon up too close to the garage.

IV - Not enough room to get his Riding Lawn Mower out

V - Bill and his wife can't push the car out of the way - WILL I HELP?

I said, "Ok. But in MY EXPERIENCE Murphy's Law Disasters Always come
in Threes. So We Need A PLAN B."

ONE - Car Battery dies
TWO - Your Riding mower won't fit between garage from and car bumper
THREE - Might be that ALL 3 of us can't move the car.

Long Story Short.

As I guessed. Bill was trying to push several tons of car Up an incline.
And all 3 of us COULD NOT MOVE it.

But the Inch and a half 6 foot long - Steel Crow Bar
I brought along - WORKED.

Bill and I Use the CrowBar as Leverage on the back bumper.

While Rachel shoved the Tire Chock forward as we inched the car forward.

We gained ground 2 inches at a time.

===========
===========
What is "Barter Reciprocity?"

Often when you do something for others.

They show up and do something For You In Return.

BARTER RECIPROCITY.

In this case Bill showed up while I was Moving Chunks
of wood from the truck to the porch.

And the unloading went VERY FAST
with his help. Specially since this was my 2nd load.

So We Bartered (1)My help moving his car twenty-four inches
for
(2) 45 Minutes of Bills help unloading wood.

If Barter is "Trading Value for Value."

We're there.

Thanks,
Glenn

P.S. - 15 More Chapters of my WEIRD Barter Adventures...

http://archive.enchantednlp.com/products.php?id=115

[Glenn]

Thanks Ron,

You should SHARE more often Ron,

You just helped Tony - a fellow Entrepreneur in Canada - sell more
Insurance to Nurses.

==========
YOU SAID -

"A post that Glenn made last year, about a car wash and a restaurant, sparked an idea. Instead of restaurants, I focused on upscale hair salons. I had started someone in the auto detailing business. He was doing ok, but just ok. Not growing his customer base like he should have been.

Anyway, I made up a flier with an offer and went out and talked to some salon owners. The offer was free window cleaning for their customers, on their slow nights. Most loved the idea. One of the salons provided service for a particular group that worked long shifts, 12-14 hours, on swing-shift schedules: nurses.

Time is what the nurses don't have. Money is something they do have.
They also have nice vehicles and like to keep them clean.

A marriage made in heaven.

Word spread like wildfire. My detailing guy picked up 3 hospitals and assorted
medical offices, just from this idea.

Ron
===========
How I Am Bartering with Tony in Canada
to Double His Insurance Sales - (And thus Persuade him to order more of my NLP Sales Systems)

Step I - I emailed Tony - Ron's post

Step II - I called Tony to make sure he got it

Step III - I Walked Tony thru a couple of Scenarios...

IDEA ONE -

I have a car wash client who goes to hi-end Restaurant owners
and offers to Wash Customer cars on Busy Friday, Sat, Sunday nights.

ALL SAY "YES"

And Dan leaves 7 Coupons for a F-r-e-e Car Wash under each
Windshield wiper. (Dan's car wash clientele grows like crazy with this method)

I suggested to Tony
that he FIND Salon Owners ALREADY doing business
With lots of Nurses and Medical folks - who work ODD Shifts.

THEN FIND a Car Wash
Owner Already Doing some kind
Of F-r-e-e Car Wash Promotion.

And offer to SET Him up with Hi End Salons
In return for THEIR HELP Referring him to Nurses.

HECK - Tony should show up to meet Docs and Nurses
Himself. It would be FUN to wash a few windows - then shed the cover-alls
to chat with the medical folks.

IDEA TWO -

Play local car detailers off against each other
to find one willing to WASH CAR WINDOWS
F-r-e-e At Up-Scale-Salons. (In order to get Medical detailing clients.)

Find ONE who will Play Ball
And set up a Referral Deal with him.

========
========
ACTION SUMMARY -

Tony and I have Already set up a system
where he offers Nurses what they WANT MOST.

A Job!

Tony compiles official job lists
and Gets New Job Postings
from His Hospital - Inside contacts.

Offers this F-r-e-e to Nurses.

AND WHILE Chatting says, "Since you cannot get hired without
Insurance we also help with that too."

SO
The Car Wash AND the F-r-e-e Car Window
Cleaning JV Guys

A - Hand out Tony's Cards which offer F-r-e-e Help
Finding Nursing Jobs

B - AND Refer Tony the business cards
of all the nurses they wash Cars or Windows for.

Thanks,
Glenn

P.S. - This is kinda sorta "Mastermind Barter"

Ron got an idea from my post,
Adapted it for himself and his detailing
friend.

We turned around and TWEAKED Ron's idea
And Bartered it to Tony in Canada
to help him sell more insurance.

AND WHO do you think Tony will turn to for
More Consulting and To b-uy S-ales information from?

[Glenn]

Thanks Dien,

I didn't realize until recently but all my neighbors.

I mean ALL of them.

For a mile up and down our little country road seem to be watching me
Cut my lawn with a Scythe. (I get a lot of hand waves and horn honks)

How do I know this?

A - Because 2 farm workers walking down the road asked me,
"Why haven't we seen you cutting your grass with THE STICK?

(I replied, "I've been cutting the back 40 first.)

B - A neighbor came over and asked to take a short video of me
cutting grass with the scythe

I obliged and close up he commented, "Damn your cut grass fast.)

C - Another neighbor stopped his Bicycle to Complement me on
the Benefits of the Aeorobic workout my scything gives me.

(This neighbor goes by every weekend. Dunno how far away he comes
from just to Yell Health and Exercise comments at me.)

Most recently...

An older lady stopped by to ask for a favor.

Sue said, "I've seen you sharpening your scythe with that sharpening stone.
Could you sharpen the blade of my hedge trimmer?"

"SURE."

Come to find out her blades are razor sharp.

But the WingNut That determines the tension on the blades
so they cut grass - was loose.

We got it tight and she tested it.

Worked great - to Sue's delight.

BARTER RESULT?

For the first time in my fifty years living here at the farm
a neighbor brought me food.

Sue brought me some Hot, freshly barbecued Chicken
fresh off her back porch grill.

I guess
the loose
WingNut
was a bigger Deal than it seemed at the time.

Thanks,
Glenn