Bob Bly & Safelists

Bob
> mentioned the fact that he didn't yet know
> the quality of the subscribers and that he
> had noticed the unsubscribe rate was higher
> than with "regular" sign ups.

Rick,

This is the key point. The quality of subscribers is the real test.

I too was initially impressed with the results I got buying subscribers through a similar service. However, it soon came to my notice that most of those signing up had email addresses like [email protected] - which was most unlike my "regular" subscribers. Also, I got more complaints from people who said they'd never signed up for my list. And an inordinate number of those bought subscribers had full mailboxes so that the newsletter was undeliverable.

I would not do this again.

Instead I'm concentrating on getting people to my site. If they subscribe to my newsletter after being at my site, they are usually good subscribers!

Marcia Yudkin


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