What motivates many top entrepreneurs?

when you have it, and important when you don't.

You hear it a lot... when you have money, money becomes unimportant.

Of course it does. Heck, you got plenty coming in, debts are taken care of if not totally wiped out, and you can pretty well do what you want, when you want.

Tell a person who has no money, can hardly feed their family, is up to their neck in a sea of personal debt and is being hounded by debt collectors that money is not important.

Well, to all those who preach that money is not important - once they have loads of it (not those who are just repeating what they hear elsewhere, like a Robbins seminar or book)... "if it's so unimportant, why don't you just give all yours away and work for free? Show us all how unimportant it is to you."

As for doing it because they like to Win...

Hey, whatever reason floats their boat...

Because 10% goes to helping needy children, because I want to do good in the world (after screwing people for years), because I'm setting up the "foundation" to [insert answer here], because all my employees depend on me to continue to make the business decisions that keep us in business, etc., etc.

It doesn't matter what they SAY their reason is for continuing to "werk" while they have plenty of money (and plenty of money is a relative term anyway), their real reason is still MONEY.

How can I be so sure?

ACTIONS speak louder than WORDS. And their ACTIONS are about MAKING MONEY.

And they continue to MAKE MONEY because they can, because they have spent their whole life doing it, that if they stopped it would be as if a part of them died and because passive income is nice but does not grant you the same feeling of security that active income does.

Michael Ross


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