Another one of those "Hidden" secrets!

Mike,

That was a great post, but can you explain a few things because I'm really unfamiliar with mailing lists:

1)Which of the SRDS publications would you look in to see about conumer oriented mailing lists?
Would that be the appropriate one for stress reduction products?

2)Do they themselves manage the lists or are you given names of people who compile them or companies that rent their database?

3) On another note, why do people use list brokers instead of directly renting from Prevention Magazine or sources like that?

Thanks and sorry for the basic questions.

Deb