What do you think? Is there too much 'hype' and not enough 'substance' to information products...???

More hype than substance in many ebooks and
information products...

I would rather have a 5 page concise report
than 123 pages of white space, generalities
summaries and "bull"....

One of the best offline resources I bought
was Matthew Lesko's Information USA...All
he did was to present in an organized faction
information which would have taken me years
to obtain from the government. He consolidated
and organized information. I understand this
is only one type of report.

But what I like is reports etc which address
themselves clearly to the "problem" and to
the "solution" or gives me the "facts and
data" I need to help me solve the "problem".

I think many info product creators spend too
much time in "writing killer ads and copy" and
far too little time in doing the research and
providing informative reports.

So many reports have lead in titles like:

"how to"....but end up with zillions of pages
of "about it" and never address the "how to"...

Good luck David...your question is a good one...