What do you think? Is there too much 'hype' and not enough 'substance' to information products...???

waiting for Dave's answer to....

Just wanted to say Boyd; you raise a good
point! but it is not the responsibility of
the project designer to worry about if people
don't use the information....I have several
projects I bought: many are winners but I
have not applied the information "yet" on
some of them(for personal reasons-which is
another story)...

But I think if you have put your heart and
soul into a project and delivered "value", that
is what matters. If your target market doesn't
use the material: that is their loss and not
"your loss"...so, if they think the project
is good or bad is not the issue; for everyone
who gives a negative response their will be
others who give a positive(the essence of the
sales process)...