What do you think? Is there too much 'hype' and not enough 'substance' to information products...???

dno
> More hype than substance in many ebooks and
> information products...

> I would rather have a 5 page concise report
> than 123 pages of white space, generalities
> summaries and "bull"....

> One of the best offline resources I bought
> was Matthew Lesko's Information USA...All
> he did was to present in an organized
> faction
> information which would have taken me years
> to obtain from the government. He
> consolidated
> and organized information. I understand this
> is only one type of report.

> But what I like is reports etc which address
> themselves clearly to the
> "problem" and to
> the "solution" or gives me the
> "facts and
> data" I need to help me solve the
> "problem".

> I think many info product creators spend too
> much time in "writing killer ads and
> copy" and
> far too little time in doing the research
> and
> providing informative reports.

> So many reports have lead in titles like:

> "how to"....but end up with
> zillions of pages
> of "about it" and never address
> the "how to"...

> Good luck David...your question is a good
> one...