What do you think? Is there too much 'hype' and not enough 'substance' to information products...???

Hi Boyd,

To tell the truth... I don't really know, for sure.

The only thing I can tell you is I have a lot of people who have purchased the 'product' first, then when I offered the 'business' for sale they bought it because the product was a great product.

Maybe 80% of my businesses were sold that way... the buyer was someone who had previously bought the 'product'.

I think the other thing that helps is that I NEVER create a product or business with the idea that I'm going to sell it.

The way I create them is by creating a product that I would want to have as a product to sell.

I don't know if that's clear or not. Let me see if I can put it another way:

I don't create a product or service JUST for resale.

I create a product or service I would be PROUD to promote myself- a product I want to promote and I know will make money.

I create a 'valuable' product, because it's a reflection on me. If I create 'crap' just for resale, some will buy, but the one's that do will leave me negative feedback.

The fact that I have no negative feedback and over 350 unique positive feedbacks, I guess it means that the buyer's value the business as much as I did when I created it...probably because I put everything I had to it.

Another reason that's become apparent to me:

People buy my business opportunity 'businesses' because, even though they may not use it now, they get the 'inside scoop' on how I run them and make money with them. In addition to that, there's a little thing called 'human nature'.

What I mean is that people will buy things that they might not need right now, but they buy them because they might need them some day.

Sandy is right, "If your target market doesn't use the material: that is their loss and not 'your loss'..."

I know that happens, but I always feel bad when they don't use it... but is there anything I can do about it?

No.

I wish and I pray I could do something... but I can't. I even give 30 days unlimited phone support and guess how many people actually call me to get support (I mean it's free, except for the phone call), less than 2%.

I wish it was more...

Hope that helps!

-Dave
ebaY ID: ispyprofits




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