Marketing to Parents of College Students

Does anybody have any ideas on ways to contact (target) the parents of college students? My idea is to offer the parents a "college survival kit" that contains baked goods, candy, etc and can be mailed (or delivered) to their college kids.

> Does anybody have any ideas on ways to
> contact (target) the parents of college
> students? My idea is to offer the parents a
> "college survival kit" that
> contains baked goods, candy, etc and can be
> mailed (or delivered) to their college kids.

James, reaching parents of college students is extremely easy. Just contact any mailing list broker in the Yellow Pages. You can get lists according to income, geography, kind of college, year in school, etc.

My advice would be to include one item in the kit that is a bit harder to find or more creative than baked goods and other things anyone can buy at their local convenience store.

Good luck!

Marcia Yudkin


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