A good example of one small niche company...

Jim has said in numerous posts that in order to be a successful internet marketer, (I'm paraphrasing here) you have to use successful mail order methods. This post seems to prove the point.

Maybe Jim will pipe in here and remind us of what he actually said. I tried to find it in his newsletter back issues; but got so wrapped up in just re-reading them, I ran out of time!

I've read Jim's newsletters for awhile, and I did not realize how much my head would spin in amazement by going back and re-reading. Try it!

They are here:

http://www.businesslyceum.com/archives.html

Damn it he's amazing - how does he do it?

Tim Spencer

> Mike,

> I was told by the CEO of the company that
> they get about 17% of the 24% Internet share
> from their catalog and space ads. The
> remaining 7% comes from on-line tools like
> search engine positioning and banner ads.

> Take care,

> Mike Winicki




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