Is E-commerce being threatened by the Freebie Hunters?

Gary:

People are very reluctant to recommend something (refer friends to it) when they haven't even received it yet.

Referrals work because the TRUST the Referer and Referee have built between each other.

Think about what you are asking people to do...

It's like asking a total stranger to recommend your restaurant (which they have never been to) to their friends in exchange for a meal.

A person is not going to do that.

Yet, that is exactly what you are asking them to do.

It's hard enough getting a person to give you the name and number of someone who may be interested in what you offer, immediately after you have taken care of their needs. Let alone before taking care of their needs.

As for Free or Charge... stick to one and go with it. Drop this "sitting on the fence" garbage.

It's either worth $97 or it's not. You either sell it for $97 and be done with it, or give it away entirely.

But giving me something for Free with ther "Threat" it is going to be sold for $97 in a few days, just doesn't make a lot of sense.

If you have a history of doing this... and your visitors know, then it may work. But I'm betting the visitors do not know you from a bar of soap. So raising the price from $0 to $97 is NOT believable.

The fastest way to stop people wanting your stuff for free is to not give it away for free. Period.

Michael Ross


Want to know what The Great Ideas Letter is all about? Click here for details, Press and FAQ.