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Old September 28, 2000, 01:07 PM
Simon Latouche
Posts: n/a
Default Make a Brand for Yourself. Great "Out Of Thin Air" Publicity Example.


If you think that it takes much to turn the very act of product manufacturing into Event that can be publicized, read this:

For Your Immediate Attention

"A true human DNA has been replicated and included as an ingredient in the ink used on all official Sydney 2000 merchandise that carries the valuable Olympic logo. Armed with special equipment, SOCOG officials can identify when the official ink has been used on merchandise and when it hasn't. And this is how they can spot whether merchandise is authentic or not. This resulted in tons of merchandise being destroyed over the past few weeks because it didn't pass the brand DNA test."

(See the whole story at the link below).

Just don't tell me that YOU can't use something "similar"!


Get out of the box of conventional "marketing"

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