SOWPub Small Business Forums  
 

Click Here to see the latest posts!

Ask any questions related to business / entrepreneurship / money-making / life
or share your success stories (and educational "failures")...

Sign up for the Hidden Business Ideas Letter Free edition, and receive a free report straight to your inbox: "Idea that works in a pandemic: Ordinary housewife makes $50,000 a month in her spare time, using a simple idea - and her driveway..."

NO BLATANT ADS PLEASE
Also, please no insults or personal attacks.
Feel free to link to your web site though at the end of your posts.

Stay up to date! Get email notifications or
get "new thread" feeds here

 

Go Back   SOWPub Small Business Forums > Main Category > Original SOWPub Forum Archive
Register FAQ Members List Calendar Search Today's Posts Mark Forums Read

 
 
Thread Tools Search this Thread Display Modes
Prev Previous Post   Next Post Next
  #2  
Old September 29, 2000, 10:04 AM
Dien Rice
 
Posts: n/a
Default The 3 Requirements for Effective Publicity....

Hi Simon,

I think you come up with some very interesting ideas.... :)

I guess the whole point of a news release is to have something newsworthy. Even if it's not directly about your product!

Here's what Joe Cossman and Bill Cohen say are the 3 things you need for effective publicity.... In a nutshell, they say:

1. It's got to be news! You can give your product a twist and make it newsworthy -- this is the sort of thing you've been getting at, Simon, with some great ideas (in my opinion). :)

2. You must appeal to a specific market segment or target audience. So, be sure to target the right people who are likely to be interested in your product or service.

3. Use the right outlet for your publicity. That means contacting the right business or consumer magazine, newsletter, radio, or TV show, which will reach your target audience....

I've summarized this from "Making It!" by E. Joseph Cossman and William A. Cohen, pp. 138-139.

I believe that Joe Cossman is the genius on coming up with a new "twist" on a product or publicity release. He's even managed to succeed greatly with products that others had failed with, but coming up with a completely new "twist." (Though not with everything -- like everybody, he had his failures too....)

Joe Cossman tells some great stories about how he's come up with new "twists" for both his publicity and his products.

One story concerns a product he was exclusively promoting, called "Fly Cake." It was a block of substance that attracted flies, and killed them once they landed on it.

Just after he started to promote Fly Cake, Joe Cossman read a feature article in the Wall Street Journal. The article described how the US Army was getting rid of flies -- by de-sexing them so they couldn't breed.

After reading that, Joe Cossman wrote a tongue-in-cheek letter to the Wall Street Journal. It was very indignant. Part of what Joe Cossman wrote said,

"Why take away the flies' last pleasure? Let them eat cake, Fly Cake, before they die!"

His letter appeared on the front page of the Wall Street Journal -- a great piece of free publicity for his product!

You can see Joe Cossman's web site at www.cossman.com -- but be warned, it's pretty basic. It looks like Joe Cossman's products are now being handled by his son Howard....

Thanks, Simon!

Dien
 


Thread Tools Search this Thread
Search this Thread:

Advanced Search
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

vB code is On
Smilies are Off
[IMG] code is On
HTML code is On
Forum Jump

Other recent posts on the forum...


Seeds of Wisdom Publishing (front page) | Seeds of Wisdom Business forum | Seeds of Wisdom Original Business Forum (Archive) | Hidden Unusual Business Ideas Newsletter | Hotsheet Profits | The Art of Leverage | The Success Report | Persuade via Remote Influence | Affia Band | The Entrepreneur's Hotsheet | The SeedZine (Entrepreneurial Ezine) | The Fly Low Collect Dough Update Hotline

Get the report on Harvey Brody's Answers to a Question-Oriented-Person


All times are GMT -4. The time now is 07:27 AM.


Powered by vBulletin Version 3.6.0
Copyright ©2000 - 2020, Jelsoft Enterprises Ltd.