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  #1  
Old November 2, 2002, 12:05 PM
Pete Egeler
 
Posts: n/a
Default Re: An Interesting Kiosk Experience...

Eric,

Here in the United States, this unit is marketed as "The Octomasse", the ultimate head massager.

It comes in 4 colors, red, orange, blue & purple.

If you need a couple dozen, be sure and let me know! :)

Pete Egeler

> Hi guys,

> I'm a frequent lurker of this forum. I've
> enjoyed
> the many business ideas and sales stories
> others
> have shared here. I just had an interesting
> experience at my local mall and thought
> other
> visitors to this forum would find my
> experience
> interesting as well. I'm not much of a
> writer, so
> I apologize in advance for poor syntax or
> grammatical errors.

> I was walking through the mall yesterday,
> browsing the display windows of the
> "brand name"
> shops, not paying much attention to the many
> kiosk vendors who had their stands set up
> throughout the center isle of the main mall
> area,
> when I heard a woman's voice say
> "Excuse me,
> Sir". As she spoke to me, she literally
> pulled me
> by my coat sleeve and lead me over to her
> kiosk.
> As I turned to look at her, without saying
> another word to me, she ripped of the
> baseball
> cap I was wearing, and stuck a foreign
> object on
> my head.

> Normally, I would not have been too happy to
> have
> someone violate my personal space like that,
> but
> as soon as I got a good look at this woman,
> I had
> no problem with what she was doing to me.
> She was
> very pretty, about 20 years old, olive skin,
> long
> flowing brown hair, brown eyes and spoke in
> what
> I believe was a french accent. If some
> burly-
> looking man had attempted to do the same
> thing to
> me, I probably would have slugged him.

> Anyway, this lovely young woman placed the
> foreign object on my head before I ever had
> a
> chance to see what it was. She immediately
> began
> rubbing the object around on my scalp.
> Within
> seconds, I received this very unique
> tingling
> feeling throughout my entire head. It really
> felt
> quite pleasant. In fact, it may have been
> the
> most stimulating feeling I ever felt. No
> kidding!

> As the young women continued to roll the
> object
> around on my head, she asked me how it felt.
> I
> told hear honestly that it felt great. My
> statement put a big smile on her face and
> she
> began to tell me all the benefits of the
> product
> (relieves stress and headaches, great
> inexpensive
> Christmas gift, etc, etc), as well as the
> many
> different ways you can use it.

> Her demonstration lasted approximately 45
> seconds. When she was finished, she told me
> the
> name of the product, which was something
> like "The Octafessuer" (if anyone
> knows the
> correct name of this product, please let me
> know), and she told me the price. It was $25
> for
> the first one, and only $15 more for a
> second
> one (it was a good incentive to buy at least
> two). She then asked me (very sternly),
> "what
> color do you want, and how many do you
> want.".
> She did not ask me if I would like to buy
> one.
> She asked me "how many....".

> Now I want to tell you, this product really
> sells
> itself. I was impressed by how it worked
> from the
> demonstration. I was interested in
> purchasing two
> of them. Plus, the fact that a pretty young
> lady
> was staring me in the face while she
> confidently
> asking how many I wanted, I just did not
> want to
> say "no thank you" to her.

> Unfortunately for me, she was running a
> cash-only
> business, and I only had credit cards on me.
> When
> I told her I only had credit cards, I don't
> think
> she believed me, because she said if I buy
> from
> her right now, she will take 10% off the
> purchase
> price. When she said that, I was ready to
> tell
> her to give me five minutes while I run to
> an ATM
> machine. But, I did not tell that to her. I
> just
> thanked her for the demonstration and walked
> way.
> I may return this weekend with the cash :)

> NOW THE MOST INTERESTING PART.....
> Being a quasi-businessman myself, I was very
> interested in knowing how well this lovely
> young
> kiosk vendor was doing with her operation.
> When I
> walked away, I bought some coffee and
> returned to
> a bench near her kiosk so I could observe
> how
> much actual business she was doing.

> For the next 15 minutes, I paid special
> attention
> to how much product she sold. In that 15
> minute
> time frame, I saw her demonstrate the
> product on
> 12 people (4 of which were couples she
> demonstrate on at once). She sold a whopping
> 10
> units to 7 of the 12 people (3 of the
> customers
> bought 2 units each), and I don't know how
> many
> of the customers bought at the 10% discount
> she was offering to those who were hesitant
> to
> buy. I'll let you do the math on how much
> cash
> she is potentially making per hour, per day,
> etc.

> BACK TO THE PRODUCT: As I mentioned above, I
> don't remember the name of the product,
> other
> than "The Octa... something or
> other". If
> somebody knows what I'm talking about,
> please
> reply to this post or drop me an email to
> let me
> know the name of the product. Or, let me
> know if
> you found the web address for it. I searched
> the
> Net for it, but only found a similar product
> called "The Tingler". "The
> Octa something or
> other" looks similar to the "The
> Tingler",
> but "The Octa..." looks more
> complex, which I
> think gives "The Oct..." greater
> perceived value.

> As I said before, this product really does
> sell
> itself. But the key was the demonstration,
> and
> how it was demonstrated. If I just walked
> past
> the kiosk, and saw someone else being
> demonstrated on, I would not have been
> interested
> in the product. It would have just looked
> like
> another gimmick, because the product itself
> does
> not look like much of anything. But, the
> fact
> that this pretty young women pulled me to
> the
> side and placed this thing on my head
> (without
> warning), I had no choice but to realize the
> true
> appeal of the product.

> Anyway, if someone is looking for a great
> product
> to sell face-to-face for the holidays, you
> may
> want to look into this one.

> Well that's my story. I hope some of you
> found it
> useful, or informative.

> Thanks for letting me share,

> - Eric Snyder




eMarketer's "Secret Weapon"
  #2  
Old November 2, 2002, 12:55 PM
Eric Snyder
 
Posts: n/a
Default Re: An Interesting Kiosk Experience...

> Eric,

> Here in the United States, this unit is
> marketed as "The Octomasse", the
> ultimate head massager.

Pete,

Thanks for the info. It sure sounds like it's the
same thing, but I'm not sure if it is the same.
As I recall, the one demonstrated on me had a
wooden ball underneath the handle that would
message your head while the prongs tingled the
scalp. Also, there seemed to be an outer layer of
eight long prongs, and an inner layer six to
eight shorter prongs surrounding the wooden ball.

This darn thing is really consuming me now. I'm
going have to make the 35 mile trek back to the
mall to buy it. I can believe it, I'm addicted to a massager.

BTW, if you could email me some info on the units
you have available, that be great. My father owns
salons, and this kind of product would be an
ideal back end.

- Eric
 


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