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  #10  
Old November 9, 2002, 10:00 AM
Dennis Bevers
 
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Default Re: Chasing vs Being Sought

Build a Better Mousetrap -

And the world will beat a path to your door.

If you provide product(s) or service that the customer needs, they will come to you. If you have a consumable product, they will come again and again. This is the obvious way to build a residual income.

If you have a backend product, they are already prequalified to buy, and if they were satisfied the first time, you will be their likely choice for the additional purchases.

If you have a distinctive product or Unique Selling Position, buyers who know their need will be searching for your product that satisfies it.

If you have competition with similar products or services, a lower price will be to your advantage.

If you can motivate those satisfied clients to spread the word and give you referrals, then you
can harness the power of network marketing. NWM is not the exclusive province of MLMers. NWM can provide you a never ending supply of warm markets.

Depending on the product, it may be easier to capture a niche market within a broader market. Focus on satisfying customers within the niche, building your reputation and credibility, and subsequent expansion outside the niche will be easier.




I found the products/business that works for me!
 


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