A Marketing Challenge For Y'All

Hi Chris:

Being Canadian things are a bit different here in Ontario with our provincial health plan for eyes....our eye exams are paid for every two years - appointments in a shorter interval are our responsibility for payment.

This is the way my optometrist works his clients: six months after the appointment a friendly call from the receptionist to make sure there aren't any problems....1 year another call with same concern but also advising that if an appointment is needed that we are still under the boundaries of health plan payment (also in the interim of the first year a birthday card is sent out)....at 18 months another call....2 weeks before the aniversary date a letter arrives saying that an appointment has been tentatively made for month,day, year and time and if this isn't suitable to my schedule they will change what is necessary if I give them a call (in the course of this second year a birthday greeting has also been recieved.

Seems simple enough, but the concern as well as the committment and setting an appointment with sufficient notice to work it into the schedule keeps him at the saturation point where he doesn't accept any new clients.

Cornell