Building an Image.... or making an Immediate Sale. Which to choose in your advertising?

November 30, 2002, 07:21 PM

Steven W. Johnson

Posts: n/a

Michael... Here is an example...

> To say Coke makes sales because retailers
> push it, has no evidence to back it up.

> Again, I don't see this.

Actually every time they try to upsell you to a "super size" drink.

Other than that, I totally agree with your comments. Image building is ONLY money wasted for small business.

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