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Old December 4, 2002, 02:14 AM
Don Alm
 
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Default Most people don't go beyond "IT"!

Years ago when I had a salesforce of 7 people it was always amazing how each salesperson would reach a certain income level then STOP!

If the most a salesperson had made in his or her career was $25,000/yr ($500/wk)...that person had a "Mental Governor" in the psyche.

They'd go out a make $500 on their first 2 sales on Monday then goof off or do "paperwork" the rest of the week....almost as if they were AFRAID to make more money....which would take them "out of their comfort zone".

Thus...I tried an experiment;
I ran an ad for salespeople but, my ad said, "No Sales Experience Preferred!"

I started getting people who had hardly any "sales" experience BUT...they had experience doing something else and had made good money.

For example; One guy had made $80,000 as a Plant Foreman overseeing 30 employees. His "comfort level" was $1500 a week.

So...when this guy went out and made $500 his first day of the week....he kept going until he had $1500 or $2000 before he "slowed up".

So...whenever I interviewed salespeople I don't care if they had made $80,000/yr digging ditches, THEIR MIND WAS SET IN PLACE TO EARN $80,000.

Thus...I had one of the most successful businesses in my field because I was aware of the "Mind-Governor".

This is not to say that someone making $25,000/yr could not make $80,000/yr....a few did but...as a general rule if the most they had made prior to seeing me was $25,000/yr...chances were great that that's the most they'd make with me.

STrange.

Don Alm


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