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Old December 12, 2002, 09:15 PM
Dien Rice
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Default How to make money with pay-per-click search engines

Hi Mike,

I've advertised on pay per click sites - you can either lose money or make money with them (like with anything else!). It all depends on - how much you have to pay per click, how many of those clicks convert to sales, and how much profit you make per sale. The only way to find out if you'll make money with it is to try it!

One thing you want a pay-per-click search engine to have, though, is traffic! It looks like has almost no traffic, and is therefore a poor place to advertise.

I think there are only really two search engines worth paying-per-click. These are Overture (formerly known as and Google Adwords . (I've used both.) I suggest trying one or both of these out!

As I said, you could make money or lose money. The key is to try it out, TRACK your results - so you can tell if with any particular ad, you're making more money than you spend, or losing money. Then, ditch the money-losing ads, and keep the money-making ones. :)

- Dien Rice

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