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  #4  
Old December 16, 2002, 04:40 PM
MWGrubb
 
Posts: n/a
Default Re: Flip it
> Millard:

> Instead of offering a newsletter as a bonus
> to people who buy the DVD/Video, offer the
> DVD/Video as a bonus to people who subscribe
> to your newsletter.

> The perceived value of the DVD/Video is
> higher than the perceived value of the
> newsletter.

> Michael Ross

Ok, then I suppose i would market the newsletter in the same way i was going to market the video with releases to country magazines, etc.?
 

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