The Money is in the List ?

Dear Ken,

Here are my responses to your very specific questions:

> My two questions are :

> 1. For those of you who publish ezines and
> have a website(s), is your income from your
> list, or is it mainly via visitors to your
> website through traditional means (search
> engines, articles you have published
> elsewhere etc.) ?

***Most of my business is generated via subscribers to my newsletter. The most frequent method of moving folks to subscriber to buyer goes something like this:

1. Person reads an article or posting to a forum with my link in it and thinks "Hmmm, interesting message from this person" and then chooses to subscribe to my ezine.

2. Person reads the ezine for a while, getting a feel for who I am, my style, seeing if we will "click".

3. Person calls/writes and requests coaching

OR

3. Person attends free teleclass/ecourse or something else without a financial contribution and with a time contribution

OR

3. Person attends a fee-class

OR

3. Person purchases a product directly from me or from one of the affiliate program products I offer.

I occasionally get someone to hire me as a coach without being a regular subscriber and I would guess that is about 10% of my business. Much more likely is people learn to know me and trust me and then when they are ready to hire a coach, I am the one who gets the call.

> 2. I have noticed that many ezines are going
> to either a paid website format or a paid
> newsletter format. That sounds like a good
> idea - is that the trend for the future ? It
> seems logical that paid content would weed
> out people who want things for nothing. I
> also realize that not many would pay for an
> ezine, unless it offered a great deal.

****Because of the purpose of my ezine, to engage each person on the planet in the possibility of living with passion everyday I will continue to offer my ezine without financial contribution.

My articles are distributed in many many places so there is also that advantage.

Hope my thoughts and observations are helpful.

With Purpose and Passion,

Julie Jordan Scott


Dare to Discover Your Passion, Decide to Live Your