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Old December 30, 2002, 07:43 PM
Michael Ross
 
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Default Not the dreaded exceptions...

We could end up spliting straws here...

Many people selling your products for you - affiliate, drop shipping.

A small number of people selling for you - commissioned salesmen and women.

Placing product in stores "on consignment."

Doing a deal with someone who has a list. Hire someone like Gordon to write your marketing - hey, he might even put the whole shebang together for you. (There are people skilled at selling who would rather sell than deal with creating products.)

Agents. Granted, an agent is often just a glorified go-between who doesn't "appear" to do a lot for their money. But they can also give you "cred" in certain industries where breaking in without them is near on impossible - like screenwriting. They often have connections that would take you a lifetime to acquire on your own.

Can a person do a better job of selling their own thing than a professional salesman?

Some can. Some can't. And some can but can't be bothered and would rather hire someone to do it.

There is always a way to generate sales by using other people's resources.

Michael Ross


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