Students or Parents?

Hi Julie,

Thanks! As for the main educational product I'm marketing right now, I would think the parents and students both would see the value and benefits -- maybe the parents a little more.

The cost is over $100 with shipping which may be a problem for some students. But if they see it and want it as a mother you know they could get their parents to buy it for them especially if it's going to improve their grades.

Thanks again for your input.

Linda Locke

Hi Linda,

I have sold to this market in the past and....

I have found that the attitudes of today's kids are really sad when it comes to doing well at school or showing an interest in improving their standings academically. Sadly also, many parents (the younger ones) don't place much pressure on the kids to do better in scholastic endeavors.

I have watched the outlook change as the last 2 generations come of age and become parents...the drive for a top education just doesn't seem to be there in the majority of families...BUT...

There is a market for these types of products...Grandparents - today's grandparents were of the generations that did place a great deal of weight and relevance on education...when approached with good products and good copy, they will buy for the grandchildren.

Whether the kids ever use them is another story...but sales will get made.

Cornell

Hi Cornell,

Thanks so much for your input, it's really helpful. I would never have thought about marketing to the grandparents.

Linda Locke

Dear Linda,

Wow. I had not thought of the Grandparents perspective and Cornell's point is well taken.

Another thing I thought of for you is that my eleven year old daughter is very bright and very committed to her own personal achievement. She participates in Academic Pentathlon, has made the Principal's list (highest honors)each grading period.

Her fifth grade teacher practically treats her like a teacher's aide.

Unlike many kids, the TOP echelon kids remain very motivated. I have read that in early middle school is when girls stop being motivated due to peer pressure, etc. I am working to prevent that for my daughter.

Another aspect of this is educational sales overall. I heard on the radio that all the pushing to increase state test scores has actually brought down the overall testing abilities of our kids.

Bottom line, though, the schools will do anything to bring in more money for their schools....so perhaps even a school market might be worthwhile to look into.

The schools also get quite a bit of money when they reach their goals: at least those schools here in California that are in disadvantaged areas. There is so much emphasis on helping the kids who REALLY need the help whose parent's can't afford the $100 price tag.

Look what happens when someone has another perspective: it opens up even more.

Best wishes, Linda. Lets keep improving our children instead of losing hope in them.

With Passionate Gratitude,

Julie Jordan Scott


Dare to Discover Your Passion!