Students or Parents?

Hi Linda,

I have sold to this market in the past and....

I have found that the attitudes of today's kids are really sad when it comes to doing well at school or showing an interest in improving their standings academically. Sadly also, many parents (the younger ones) don't place much pressure on the kids to do better in scholastic endeavors.

I have watched the outlook change as the last 2 generations come of age and become parents...the drive for a top education just doesn't seem to be there in the majority of families...BUT...

There is a market for these types of products...Grandparents - today's grandparents were of the generations that did place a great deal of weight and relevance on education...when approached with good products and good copy, they will buy for the grandchildren.

Whether the kids ever use them is another story...but sales will get made.

Cornell