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You have to become your prospect!
Hi Gordon,
Just a few days ago I was reading some of the stuff you wrote for Ben in the NPGS newsletter. Great stuff! I think it was Dan Kennedy that taught us "You have to become that person!" You have to become your prospect. Whether it's the young mother who needs the diapers, or the good ole boy looking for a new shotgun, you have to know exactly what that person feels, sees, and hears everyday. You have key on what really is important in the life of that person. If you can do this, your prospect will relate you immediately, and you will be friends forever! Take care Gordon, I wish you the best while your off line. I'd still like to do lunch one of these days. By the way, watch the Cleveland Plain Dealer Sunday Magazine in March. I think they are going to do a story on some "Dumb old Dirt Farmer". I saw that you signed up for my "FREE Internet Marketing Course" let me know what you think. Have fun! Mike McGroarty Have fun! FREE Internet Marketing Course |
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