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Old January 18, 2003, 08:48 PM
Michael Ross
 
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Default Magic Selling

Millard:

My first thought is, "sell to your competitors." It gives them another audience... a larger market... and proven marketing materials ta-boot.

Next thought is, "sell to your suppliers." They already have some part to play in the business. This would given them another part of the business to own. And they may be able to use the marketing materials to help their other customers, which would then have their other customers buying more from them.

Next thought is, "sell to others in the entertainment industry in general." It will give them another form of entertainment they can offer. Mobile DJ at night and Magic Professor during the day at kindergartens and day cares.

Second last thing I would do is run an ad in the Business For Sale section of the paper. Last thing would be to contact a standard business broker.

Ad in your local magic shop, perhaps?

Michael Ross

P.S. Something to consider is to provide information on a floppy disk to prospective buyers.


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