The most significant date in marketing history?

Hi:

I have a friend who does this 3 times a year.

Twice thorough community charities and once under another charity.

With the community charities he links up with them with the offer to fund raise under the auspices of their name...in other words when his telemarketers canvas they say they are calling on "behalf of XX Charity" which means the hangup is very low.

In a capsule this is the way it goes:

After approaching the charity, then he approaches the local businesses offering them free ads in the coupon book. Once he has his quota it is sent off to the printer.

Then his telemarketing room goes into full swing...canvasing on behalf of the charity that they are raising money for such and such, and for $XX dollar contribution they will receive the local coupon as a way of saying thank you for their participation...if they give double the ammount then they receive 2 books.

He has 3 delivery drivers that run all evening and on Saturdays picking up donations and dropping off the coupon books.

Profit breakdown is a bit secretive but esentially this is the way it is factored: 60/40 - telemarketer 15%, delivery driver $3 per pickup, company balance of the 60%.

The third campaingn is a bit different and is used in between the other 2 to give the people a break from coupons...it is one that gives a different bonus (usually a set of coffee mugs) and the money raised goes to supply amusement items (generally coloring books and crayons) for sick kids in hospitals.

He works 9 months a year and vacations in the deep south the other 3.

Cornell