Are you targeting the wrong market?

I chose as my first business....BURGLAR ALARMS!

My "Niche" market was the affluent North Shore of Chicago.

One of my first customers was W.Clement Stone who introduced me to MANY of his affluent friends and neighbors and business associates who had the ability to pay $5,000 and up for a Security System for their homes.

Fortunately, with the help of Mr Stone, I was able to sell over 100 of my "Alarm Systems" the first year in biz and because of referrals, it was down hill from there.

So...if you can find an "Affluent Niche Market" and present your product to them...you got it made.

Don Alm

My latest venture just finished....

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