if you had to choose....

I don't read either publication, but I'm going to
guess that Barron's has a much higher ratio of
financially savvy readers -- or, at least, it's
more likely they'd be in that frame of mind,
whereas USA Today caters to a wider variety of
interests.

Assuming your product has a very "respectable"/
credible air to it, it might do OK with a Barron's
crowd. In fact, at $150, it might be a great
introductory product for later, more expensive
back-ends (e.g., "deluxe" package, 1-on-1 consulting,
seminars, etc.).

On the other hand, I understand that some money-
making program offers do quite well in USA Today.
(I believe Don Alm has mentioned having some
success with his programs there.)

You probably want to take at least a 2-step (or
more) approach. The ad could be for free info
(report/salesletter; or audio or video w/ sales-
letter) which gives just enough value to get 'em
begging for more --> the $150 CD set. You might
also try charging $9.95 or $19.95 for the initial
info, which would weed out the freebie-seekers.
(Make it returnable after 6 mos. or refunded with
purchase of CD set. You may make more from
unreturned info-packets than from the actual CDs.
It's been done before.)

As for which publication to start with, it probably
doesn't matter. Assuming neither requires you be
locked in for several months, it's more important
that you just pick one and start testing.

Best of "luck",
Chris

> Chris,
> Classified only to start. The audience is
> investors and traders anyone who like to
> beat the
> markets of at least not to be too bruised by
> it...
> The product is a CD Course. Price $150.
> USA today is very, very large readership
> while Barrons I don't know. Can't be too
> small either.
> -Andras