Is “Marketing” by “Wants” dead?

...selling by numbers. Both metaphorically and actually.

The rules of selling and marketing *have* changed. How could they not in the explosion of the Information Age?

Most problems in increasing market share stem from using outmoded tools in a changed world.

As an experienced professional who sells direct to business owners I know the massive shift that has taken place.

They are astute people and they are fed up to the back teeth of almost any kind of cold approach. And they get loads..and it increases by the HOUR!

It must be like being the only good looking girl in a night club of leering men

The old sales reality says 'just keep asking her out...its a numbers game'

While the New Reality screams for God's sake do and say something *different* that *works*!

New tools are needed in a New Reality

Its likely that anyone increasing market share today (generally speaking) is unwittingly using some of the New Reality strategies...or...they are ranked well in search engines in a profitable niche.

The problem being if it is a niche attracting people to spend others (in the information age) will soon get to know so success can be shrtlived.

Understanding the New Reality and using the right tools is the only long term solution in warp speed times.

Great thread. Take care,
Andy


Selling in a New Reality