Is “Marketing” by “Wants” dead?

> I see your point; but I would buy
a hair product which I think would
give me the look I want which would
satisfy my need to have a nice hair
color(which is what the product is
doing for me:giving me the look I
like)
We could go circular with this argument;
but the bottom line is I look for something
more other than just "wanting it"...
Let's not take it any deeper-I know what
I mean for myself.
Thanks for your opinion

Every product on the market can do something
> for you. But you narrow your selection
> because of some underlying want you may or
> may not be aware of.

> For lack of a better example right now,
> let's say I want to color my hair to cover
> my gray. I know EVERY hair color product out
> there will do the job. Some better than
> others.

> I know I WANT to look good, so that
> eliminates some of the products due to my
> preceived knowledge of given products...
> i.e. I want a natural color, not a brassy
> redhead or platnium blonde.

> One would ASSUME that the more expensive the
> product, the better job it would do, but
> that may NOT be the case, so I do a bit of
> research on the 'Net and/or through Consumer
> Reports.

> The point I am trying to make here is that
> even though I have decided on a given
> product that I THINK give me a good natural
> color I still WANT to look good.

> The underlying want is to look good. The
> decision gives the product I think will
> accomplish this.